Red Velvet NYC grew out of a love of baking and entertaining. In a city like New York, baking is no easy task. Ovens are more often filled with sweaters than desserts; Agathe and Arielle knew there had to be a better way and Red Velvet was born. Red Velvet baking kits are assembled in the heart of New York City, drawing inspiration from the cosmopolitan heart of the city. Each Red Velvet baking kit is hand-packed with love.