Beautiful, colorful, tasteful, and loved – these are just a few words that customers use to describe ‘lette Macarons, a quaint macaron shop located off the corner of Charleville and Beverly Drive in Beverly Hills, founded in 2007 by ‘lette creator Paulette Koumetz.
Paulette lived most of her life in Paris, France; after working in most of her career fashion, Paulette and her husband felt that it was time to start fresh, somewhere unfamiliar. In 2005, Paulette and her family moved to Los Angeles, CA in hopes of building something new, but keeping France as close to their hearts as possible. They decided to start their own French bakery, but wanted a different kind of bakery – one that would only be dedicated to macarons, a delicate delicious pastry popular on the streets of Paris.
“When I was a little girl, I would always run to a little patisserie shop near my home and I would try a new flavor every single day. I never got sick of them,” said Paulette. “I love macarons…they’re my favorite kind of pastry and they are France’s specialty.”
Paulette and her husband flew back to Paris to introduce their concept to world-renowned French pastry chef Christophe Michalak. Intrigued by the couple’s vision, he collaborated with them on creating their own, special recipe.
Paulette’s food philosophy is simple: You should be able to tell what it is you’re tasting. “If you close your eyes, you shouldn’t ask yourself what it is you’re tasting, or what exactly is in there,” explained Koumetz. In France, flavors are stronger and more evident. “That’s how the macarons are. When you have a raspberry macaron in your mouth, when you taste it, when you eat it, you can close your eyes and tell yourself, I am eating raspberries. When you’re having a lemon macaron, you know there’s lemon in it. I think that my macarons have a better and stronger taste. That’s what makes my macarons different.”