The Boston-based Eastern Standard Provisions team, with deep roots throughout New England, is fiercely passionate in their pursuit of making the best soft pretzels on the planet. This stemmed from their mutual love for pretzels, and a realization that finding a good soft pretzel on the market that lived up to their expectations was nearly impossible. So, they decided to make it themselves.
Under the guidance of chief product officer and renowned baker, Lauren Moran, the Eastern Standard Provisions team started on their journey. After months of tasting, tweaking, and adjusting, they finally perfected their one-of-a-kind gourmet soft pretzel.
Like any artisanal product, it takes time, effort, and unwavering commitment. The Eastern Standard Provisions team landed on something to be truly proud of: a pretzel with the airy qualities of a brioche on the inside and a traditional Bavarian-style crust on the outside. We promise you that these pretzels will have you coming back for seconds and thirds.